Clubs & Organisations
Newsletter Strategy and Editorial System
How to build, grow, and monetise a sports newsletter. Editorial identity, content calendar, growth strategy, subscriber retention, and monetisation. Based on direct experience building Borracha Laranja to 58,000+ subscribers and multiple revenue streams.
The newsletter is the most underused tool in sports communications. Unlike social media, you own the audience. Unlike a website, it lands directly in the reader's inbox. This programme covers everything needed to build a newsletter that works: editorial identity, content cadence, growth tactics, subscriber retention, and the path to monetisation. Built on direct experience founding and running Borracha Laranja, one of the largest independent Portuguese-language sports platforms.
Who it's for
This programme is for anyone who wants to build a direct relationship with an audience — and own it.
Sports clubs and federations
Clubs wanting to build a direct channel to fans beyond social media · Federations communicating regularly with members, coaches, and affiliated clubs · Sports organisations exploring newsletter as a revenue or sponsorship vehicle
Media brands and journalists
Sports media outlets launching or relaunching a newsletter · Independent journalists building a subscriber base · Freelance writers exploring newsletter as a primary revenue stream · Sports commentators and analysts building a direct audience
Athletes and sports professionals
Athletes with an audience they want to engage directly · Coaches and sports professionals with expertise worth sharing regularly · Anyone building a personal brand that benefits from a direct communication channel
Students and aspiring media professionals
Students wanting to launch a newsletter as a portfolio project · Anyone exploring independent media as a career path · Early-career journalists looking to build an audience independently of their employer
Format
Individual consulting or workshop sessions, remote or in-person. Each engagement is scoped to the client's specific context, platform, and objectives.