Clubs & Organisations
Multi-Platform Storytelling
How to tell one story across multiple channels — written, audio, video, and social — without simply repeating the same content. Editorial thinking, format adaptation, and content architecture for sports organisations and media brands.
The mistake most organisations make is treating each platform as a separate content requirement. The result is exhaustion and mediocrity across all channels. This programme teaches a different approach: starting from the story, and adapting it intelligently to the strengths of each platform — so the same narrative reaches different audiences in the form that works best for each. Built on experience across Borracha Laranja, SPORT TV, and consulting for sports organisations.
Who it's for
This programme is for anyone responsible for content across multiple channels who wants to do more with less — without sacrificing quality.
Communications and content teams
Content teams at sports clubs and federations · Digital managers responsible for multiple social media channels · Communications professionals producing content across different formats · Marketing teams at sports organisations wanting to maximise their content investment
Media brands and editorial teams
Sports media outlets managing content across text, video, audio, and social · Editorial teams wanting to develop a more strategic approach to platform adaptation · Independent sports media projects scaling their content operation
Freelance journalists and content creators
Freelancers working across multiple formats and outlets · Independent content creators managing their own multi-platform presence · Sports journalists building a personal media brand
Format
Workshops or individual consulting sessions, remote or in-person. Each engagement is scoped to the organisation's specific content operation and platforms.