Students & Universities
How to Pitch to Editors and Outlets
The craft and strategy of pitching: how to read an outlet, match tone, identify the right contact, write a pitch that gets read, and follow up without burning bridges. Practical exercises with real feedback on participant pitches.
Most pitches fail not because the idea is bad but because the execution is wrong: pitched to the wrong person, in the wrong format, without understanding what the outlet actually publishes. This workshop addresses the full process — from identifying the right outlets and contacts, to writing pitches that get opened, to following up without being ignored. Practice-based, with real pitch exercises and individual feedback.
Who it's for
This workshop is for anyone who has ideas worth publishing and wants to learn how to get them placed.
Students and recent graduates
Journalism and communications students wanting to place work in established outlets · Recent graduates building their first bylines · Anyone wanting to start freelancing while still in education
Freelance writers and journalists
Freelancers starting out and wanting to place work more consistently · Journalists transitioning from staff to freelance · Writers from other fields moving into sports journalism
Athletes and sports professionals
Athletes wanting to write columns or opinion pieces for sports media · Coaches and sports executives with expertise they want to share publicly · Former athletes building a writing or commentary career
PR and communications professionals
PR professionals pitching story ideas to journalists on behalf of their clients · Communications managers at sports organisations wanting to improve their media outreach
Format
Individual sessions or group workshops, remote or in-person. Each engagement is scoped specifically — no fixed packages.